Sony 98 Inch BRAVIA 5 Series 4K Ultra HD Smart Mini LED Google TV K98XR55A

The Sony 98 Inch BRAVIA 5 Series K98XR55A redefines home cinema with a colossal 98-inch 4K Mini LED panel that brings theater-grade imagery straight into your living room. Built for standout brightness, deep blacks, and lifelike color, this TV turns every scene into a cinematic experience—from blockbuster films to sports and gaming marathons.

Stunning Picture Quality, Precision Where It Matters

Experience true 4K Ultra HD with a 120 Hz refresh rate, designed to keep fast-moving moments crisp and immersive. The XR Backlight Master Drive, powered by the XR Processor, delivers precise local dimming and uniform brightness across the expansive panel. XR Triluminos Pro expands the color gamut to reproduce natural skin tones, vibrant foliage, and subtle skies, while XR Contrast Booster 10 pushes the depth of blacks and the brightness of highlights without clipping. HDR formats—Dolby Vision, HDR10, and HLG—are supported to maximize the contrast and color richness of your favorite content.

Immersive Sound That Fuels the Experience

Two full-range drivers plus dual tweeters work in concert for a wide, balanced soundstage. Acoustic Multi-Audio positioning creates sound that tracks the action on screen for a more convincing, immersive feel, while DTS Digital Surround, DTS:X, Dolby Atmos, and Dolby Audio deliver cinematic ambience and overhead height effects. Voice Zoom 3 helps you hear dialogue clearly even during intense scenes, so you won’t miss a word.

Smart TV that Actually Makes Content Easier to Find

Powered by Google TV, this BRAVIA 5 Series model organizes streaming apps, live TV, and your own Watchlist in one intuitive interface. Use the built-in mic for quick voice searches and control, or pull content from Google Cast to share photos, videos, or apps from your phone. Apple fans aren’t left out: Apple AirPlay 2 and Apple HomeKit are supported for seamless streaming and smart home integration. Sony Pictures Core gives you access to select movies and shows for a tailored entertainment lineup. It’s also a standout choice for PS5 owners, with optimized visuals and Sony’s own ecosystem advantages for next-gen gaming.

Gaming-Ready Performance for PlayStation 5 and Beyond

Designed with gamers in mind, the K98XR55A supports ALLM and VRR over HDMI 2.1, plus eARC for high-fidelity audio routing to your sound system. The 4K 120 Hz capability keeps lag to a minimum and motion fluid, ensuring your gaming feels responsive and immersive. The large screen size and precise color reproduction also make it ideal for cinematic long-form gaming experiences or competitive play in bright-lit rooms.

Connectivity, Design, and Everyday Practicalities

• 4 HDMI ports (with HDMI 2.1 features on compatible inputs) and 2 USB ports for set-top boxes, Blu-ray players, and external drives
• 40-watt 2.0-channel audio system with Dolby and DTS support for room-filling sound
• Google TV with built-in microphone, Google Assistant, Google Cast, and voice control
• Apple AirPlay 2 and Apple HomeKit for seamless Apple ecosystem integration
• Energy rating: 1 star; Annual energy consumption: 789.21 kWh

What Sets It Apart

The 98-inch BRAVIA 5 Series K98XR55A isn’t just a bigger screen—it’s a more thoughtfully engineered home theater solution. The Mini LED backlight paired with XR Backlight Master Drive delivers precise local dimming and uniform brightness across a vast panel, something traditional LCDs struggle to achieve at this size. Combined with XR Triluminos Pro and XR Motion Clarity, you get cinematic motion with true-to-life color and clean, blur-free action. The integrated Google TV experience is not only about apps; it’s a smarter, more predictive viewing assistant that helps you discover what you want to watch next, based on your viewing habits. And for gamers, the combination of 4K 120 Hz, VRR, ALLM, and eARC makes this TV a compelling centerpiece for a next-gen console setup.

Ideal For

• Home theater enthusiasts who crave a truly immersive giant-screen experience
• Gammers looking for a 98-inch, responsive display with HDMI 2.1 features
• Large living spaces where every seat benefits from wide viewing angles and pronounced depth
• Streaming aficionados who want seamless access to Google TV, Apple ecosystem features, and Sony Pictures Core

Practical Tips to Get the Most Out of Your TV

• Enable 4K 120 Hz and VRR on your gaming console to minimize input lag and maximize smoothness
• Use eARC with a compatible soundbar or AV receiver to unlock high-quality surround sound without extra cables
• Calibrate picture modes for dark-room cinema or bright-room viewing to maintain color accuracy across content
• Leverage Google TV’s Watchlist and voice search to minimize hunting and maximize viewing time

Warranty and Support

This model includes a 1-year comprehensive warranty from Sony, covering the product and the remote for technical issues. Brand support is available to assist with setup and troubleshooting, ensuring you can enjoy your massive 98-inch screen with confidence.